City Technology Launches New Global Brand

 

Honeywell Company City Technology, the world's largest gas sensing provider, has unveiled its new brand identity this month with a global advertising campaign across Europe, the US and Asia Pacific and a key trade show in China.

City Technology is an expert in the design and manufacture of innovative and reliable gas sensors for use in personal and fixed life safety systems. The new logo is designed to reflect City's global position in the industry whilst highlighting the central role the business plays in gas detection R&D across its 35 plus years in the field.

Commenting on the strapline, City Technology Marketing Leader John Warburton, said: "Engineering Safety combines two of City Technology's core strengths. Whilst 'Engineering' draws upon City's heritage and market reputation as a company known for pioneering gas sensing technology; 'Safety' refers to the fact that every day 50 million people rely upon City Technology sensors to protect them. The brand reflects a level of trust that is so critical given the role our sensors play in protecting lives."

City has always valued reliability and quality in the manufacture of its sensors and these two qualities were  highlighted as hallmarks of City's reputation amongst key customers and stakeholders involved in the brand research and insights process.

Warburton added, "City may have modernised its image, but what it stands for remains the same. As the leading provider of life saving gas sensing solutions, City Technology is - and always will be - committed to improving the quality of gas detection through innovative technology."

The launch precedes key product developments for City including long life oxygen sensors for safety and emissions, a new high performance ammonia sensor, and innovative new sensing technologies.

All great cities evolve. And so do we.

 

ABOUT CITY TECHNOLOGY

City Technology leads the global market in the manufacture and sale of innovative and reliable gas sensors for use in personal and fixed life safety systems. Every day, 50 million people around the world trust City Technology sensors to keep them safe and protect them from harmful gases.

Each of our 400 staff at our facilities in the UK, Germany, China, Taiwan and the USA shares the same single-minded commitment to applying innovative technology to improve life safety. With the customer at the heart of everything, we apply our sensing technology to wherever safety is paramount: from harsh, hazardous environments to transit situations, at home, at work and even in hospitals.

With a range of more than 300 products detecting 28 different gases, City Technology is the number one choice for sensing technology. The company is owned by Honeywell, a Fortune 100 diversified technology and manufacturing leader.

For more information, visit City Technology's new website at www.citytech.com

 

Further enquiries:

Francis Mote
APCO Worldwide
90 Long Acre
London
WC2E 9RA
United Kingdom
+44 207 526 3602

CityHoneywellUK@apcoworldwide.com